User insights

We place a strong emphasis on knowing your audience, and interacting with them as much as you can. How else can you communicate effectively? 

We can offer this service using a range of digital tools such as google analytics and hotjar (recording how users engage with any page), but the golden standard, we feel, is seeing real users interacting with your website. 

Search Engine Optimisation

At Sunny Side Up, we consider search engines in everything we do. We do this in several ways:

• We ensure your website is fast.
• We write semantically sensible html, including meta tags and alt tags, as well as internal linking that search engines can understand.  
• On request, we add schema.org information summarising your web pages in a structured manner that is favoured by Google and LLMs. 
• We add a google site map, and we ensure a proper robots.txt file (and any specific information for LLM / AI crawlers).
• We will encourage you (and can help you) to create as many links from other (authoritative) sites to your website. This really helps. 
• We can set up analytics tools like Google Analytics or Matomo so that you can see your website visitors in terms of who, what, where, and when. 
• We ensure you are signed up with Google Search Console for easy identification of improvement points. 

For anything beyond that we can connect you to a Search Engine Optimisation (SEO) specialist. 

Application Testing

We have a lot of experience in application testing.  We place a strong emphasis on real user testing as this captures the overall experience and is the golden standard in ensuring your solution is fit for purpose.