What is AI?
AI (artificial intelligence - also known as large language models or LLM) is software that can do some of the “thinking tasks” people normally do — like reading text, spotting patterns, writing drafts, answering questions, and making predictions. It does so by learning from large amounts of data - basically, using this vast amount of data, it is as basic as the predicting the next best word. However, as many of us know, the results from answering a question on something like Chat GPT can be pretty spot on (and horrible wrong from time to time!)
Changes for website owners?
For website owners, the simplest way to think about AI is as a smart assistant for your site and your business. It can help you create and improve content, support customers with faster answers, personalise what visitors see, and automate repetitive work (like sorting enquiries or tagging products). It isn’t magic and it can still make mistakes, but used well it can save time, improve the user experience, and help you make better decisions.
How we can help you
We can help you build a practical AI / LLM strategy that fits your business. We focus on real-world outcomes, so you can use the latest tools with confidence—without getting distracted by hype or short-lived trends.