Our experience

We have many years of experience in working with in-house designers, contracted designers, and design partners.

We place a strong emphasis on creating a synergetic relationship between designers and web developers (builders); for the success of the project, it is key that the designs are communicated effectively to developers, that developers can provide input to the design but that designers have the overall lead in ensuring the design communicates as intended.  The synergy between the two can make a significant positive impact to any project.

Form follows function

Design is more than just looking fabulous (or sigma if you like) — it is a strategic tool used to deliver your message.

Designing in alignment with your message

• Visual storytelling: Design is more than decoration; it is a narrative. Use imagery, typography, and layout to create an emotional connection with your audience. For instance, a luxury brand may use sophisticated, minimal layouts, while a tech startup might use bold typography and dynamic animations to convey innovation.

• Visual hierarchy: Your design should act as a visual script, guiding a user's eye to the most important parts of your message first. By strategically using size, color, and contrast, we ensure your key benefits and calls-to-action (CTAs) are hard to miss.

• Consistency breeds trust: In 2025, users form an opinion of your site in just a few seconds or less. Maintaining a consistent visual identity—using the same color palette, fonts, and imagery across all pages—builds immediate professional credibility and brand recognition.

• Purposeful interactivity: Modern design uses subtle micro-interactions and scroll-based animations to provide real-time feedback. These elements should support the user's journey, making the experience of receiving your message feel more alive, intuitive and fun.

• Inclusive and accessible design: Alignment also means being accessible to everyone. Following current standards like WCAG 2.2 ensures your message reaches users of all abilities through proper color contrast and clear keyboard navigation.

By aligning your design with your strategy, your website stops being a static page and becomes a high-performing asset that effectively communicates your value.